Hospital da Lapa is a referral hospital not only in Porto City but also in the country’s north area. With over 110 years of history it’s been since 1904 one of the most advanced in the country pioneer in several medicine areas.
Nevertheless their image was out of date lacking consistency and efficient digital supports.
PTCreative was hired to redesign their stationery and create a brand identity style guide. The challenge was to design a modern clean image without losing site of the heritage carried by the institution.
A great challenge, with an happy ending.